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Showing 1 - 4 of 4 Records

Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content

Personalization in Email Marketing: The Role of Noninformative Advertising Content

GSB Authors: Navdeep Sahni | S. Wheeler
Date: 2018-02-27
Publication Type: Articles
Publication: Marketing Science

Miniature of Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

GSB Authors: Navdeep Sahni
Date: 2016-08-01
Publication Type: Articles
Publication: Journal of Marketing Research

Miniature of Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments

Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments

GSB Authors: Navdeep Sahni
Date: 2016-06-24
Publication Type: Articles
Publication: Management Science

Miniature of How Do Firms Make Money Selling Digital Goods Online?

How Do Firms Make Money Selling Digital Goods Online?

GSB Authors: Navdeep Sahni
Date: 2014-06-24
Publication Type: Articles
Publication: Marketing Letters