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Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
- GSB Authors: Navdeep Sahni
- Date: 2015-08-26
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
- GSB Authors: Navdeep Sahni | Sridhar Narayanan
- Date: 2019-03-29
- Publication Type: Articles
- Publication: Journal of Marketing Research