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Miniature of Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
  • GSB Authors: Navdeep Sahni
  • Date: 2016-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2015-08-26
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
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GSB Authors: Navdeep Sahni   Keywords: randomized experiments   Remove all  

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