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Miniature of Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
  • GSB Authors: Pedro Gardete
  • Date: 2013-03-21
  • Publication Type: Articles
  • Publication: Marketing Science
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GSB Authors: Pedro Gardete   Keywords: advertising effectiveness   Remove all  

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