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Miniature of Position Effects in Search Advertising and Their Moderators: A Regression Discontinuity Approach
Position Effects in Search Advertising and Their Moderators: A Regression Discontinuity Approach
  • GSB Authors: Sridhar Narayanan
  • Date: 2015-03-19
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Investigating Complementarities in Subscription Software Usage Using Advertising Experiments
Investigating Complementarities in Subscription Software Usage Using Advertising Experiments
  • GSB Authors: Sridhar Narayanan
  • Date: 2024-05-20
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
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