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Showing 1 - 19 of 19 Records

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Miniature of And the Winner Is . . . ? Forecasting the Outcome of Others’ Competitive Efforts
And the Winner Is . . . ? Forecasting the Outcome of Others’ Competitive Efforts
  • GSB Authors: Szu-chi Huang
  • Date: 2019-05-23
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
Miniature of Does Practice Make Perfect? The Contrasting Effects of Repeated Practice on Creativity
Does Practice Make Perfect? The Contrasting Effects of Repeated Practice on Creativity
  • GSB Authors: Szu-chi Huang
  • Date: 2020-06-01
  • Publication Type: Articles
  • Publication: Journal of the Association for Consumer Research
Miniature of Leveraging Means-Goal Associations to Boost Children's Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment
Leveraging Means-Goal Associations to Boost Children's Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment
  • GSB Authors: Szu-chi Huang
  • Date: 2018-12-07
  • Publication Type: Articles
  • Publication: Journal of the Association for Consumer Research
Miniature of Subjective Age and the Greater Good
Subjective Age and the Greater Good
  • GSB Authors: Szu-chi Huang
  • Date: 2020-06-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of How Winning Changes Motivation in Multiphase Competitions
How Winning Changes Motivation in Multiphase Competitions
  • GSB Authors: Szu-chi Huang
  • Date: 2017-04-24
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
Miniature of When Individual Goal Pursuit Turns Competitive: How We Sabotage and Coast
When Individual Goal Pursuit Turns Competitive: How We Sabotage and Coast
  • GSB Authors: Szu-chi Huang
  • Date: 2019-01-19
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
Miniature of Having Less, Giving More? Two Preregistered Replications of the Relationship Between Social Class and Prosocial Behavior
Having Less, Giving More? Two Preregistered Replications of the Relationship Between Social Class and Prosocial Behavior
  • GSB Authors: Szu-chi Huang
  • Date: 2019-11-19
  • Publication Type: Articles
  • Publication: Journal of Research in Personality
Miniature of Working Hard for Money Decreases Risk Tolerance
Working Hard for Money Decreases Risk Tolerance
  • GSB Authors: Szu-chi Huang
  • Date: 2023-05-19
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of The 5s's of Consumer Health: A Framework and Curation of Jcr Articles on Health and Medical Decision-Making
The 5s's of Consumer Health: A Framework and Curation of Jcr Articles on Health and Medical Decision-Making
  • GSB Authors: Szu-chi Huang
  • Date: 2022-10-25
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions
Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions
  • GSB Authors: Szu-chi Huang
  • Date: 2020-11-03
  • Publication Type: Articles
  • Publication: Journal of Marketing
Miniature of Social Information Avoidance: When, Why, and How It Is Costly in Goal Pursuit
Social Information Avoidance: When, Why, and How It Is Costly in Goal Pursuit
  • GSB Authors: Szu-chi Huang
  • Date: 2018-06-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Planning for Multiple Shopping Goals in the Marketplace
Planning for Multiple Shopping Goals in the Marketplace
  • GSB Authors: Szu-chi Huang
  • Date: 2019-07-29
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Using Price Promotions to Drive Children's Healthy Choices in a Developing Economy
Using Price Promotions to Drive Children's Healthy Choices in a Developing Economy
  • GSB Authors: Szu-chi Huang
  • Date: 2024-02-22
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Robots or Humans for Disaster Response? Impact on Consumer Prosociality and Possible Explanations
Robots or Humans for Disaster Response? Impact on Consumer Prosociality and Possible Explanations
  • GSB Authors: Szu-chi Huang
  • Date: 2022-12-05
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of It's the Journey, Not the Destination: How Metaphor Drives Growth After Goal Attainment
It's the Journey, Not the Destination: How Metaphor Drives Growth After Goal Attainment
  • GSB Authors: Szu-chi Huang | Jennifer Aaker
  • Date: 2019-06-24
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
Miniature of Step by Step: Sub-Goals as a Source of Motivation
Step by Step: Sub-Goals as a Source of Motivation
  • GSB Authors: Szu-chi Huang
  • Date: 2017-05-12
  • Publication Type: Articles
  • Publication: Organizational Behavior and Human Decision Processes
Miniature of Purchase Justifiability Drives Payment Choice: Consumers Pay with Card to Remember and Cash to Forget
Purchase Justifiability Drives Payment Choice: Consumers Pay with Card to Remember and Cash to Forget
  • GSB Authors: Szu-chi Huang
  • Date: 2023-08-23
  • Publication Type: Articles
  • Publication: Journal of the Association for Consumer Research
Miniature of Beyond Achievement: Transformation Mindset Enhances Authenticity After Goal Success
Beyond Achievement: Transformation Mindset Enhances Authenticity After Goal Success
  • GSB Authors: Szu-chi Huang
  • Date: 2024-05-23
  • Publication Type: Articles
  • Publication: Motivation Science
Miniature of From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit
From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit
  • GSB Authors: Szu-chi Huang
  • Date: 2014-10-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
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19 Articles

1 Jennifer Aaker

19 Marketing

6 goal (psychology) 4 motivation (psychology) 3 consumers 3 health 3 prosocial behavior 3 self-regulation 2 competition 2 competition (psychology) 2 consumer behavior 2 health behavior 2 motivation 2 social comparison 1 (performance) expectation 1 achieved status 1 achievement 1 action theory (psychology) 1 age 1 ambition 1 apathy 1 artificial intelligence 1 attitude change (psychology) 1 authenticity 1 avoidance (psychology) 1 body composition 1 children 1 competitions 1 consumer attitudes 1 consumer education 1 consumer motivation 1 consumer preferences 1 consumer psychology 1 consumer research 1 contests 1 contrast effect 1 creative ability 1 debit cards 1 decision making 1 dehumanization 1 developing countries 1 developing economy 1 dice games 1 diet 1 disaster response 1 discount prices 1 discount/coupon 1 donation 1 drinking (physiology) 1 dynamic self-regulation 1 earning 1 eating self-efficacy 1 effort 1 emergency management 1 exercise 1 expectancy 1 expectation (psychology) 1 field experiment 1 field experiments 1 financial institutions 1 food consumption 1 forecasting 1 forecasts 1 goal attainment 1 goal progress 1 goal pursuit 1 goal structure 1 goal success 1 goals and motivation 1 greater good 1 grocery industry 1 grocery shopping 1 growth 1 health education 1 health promotion 1 health self-care 1 helping behavior 1 human-as-machine representations 1 incentive 1 information avoidance 1 information sharing 1 information-seeking behavior 1 interpersonal relations & psychology 1 intervention (social services) 1 job applications 1 journey/destination 1 lay belief 1 learning 1 longitudinal method 1 lose 1 machine 1 marketplaces 1 medical care 1 memory 1 metaphor 1 mindset 1 natural foods 1 old age 1 older consumers 1 pandemic 1 payment 1 performance & psychology 1 personality 1 persuasion (psychology) 1 prevention of obesity 1 preventive medicine 1 price promotion 1 prosociality 1 psychological ownership 1 psychological research 1 psychology 1 replication 1 retailing and atmospherics 1 risk taking 1 robots 1 sabotage 1 selective hypothesis testing 1 self regulation 1 self-control 1 self-efficacy 1 shopping 1 social class 1 socioeconomic status 1 sports competitions 1 stored-value cards 1 sub-goal 1 subjective age 1 success 1 temporary standing 1 time perception 1 time perception and temporal effect 1 valuation 1 value 1 well-being 1 win 1 winning & losing (contests & competitions)