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The Effect of Self-Control on the Construction of Risk Perceptions
- GSB Authors: Uzma Khan
- Date: 2015-04-17
- Publication Type: Articles
- Publication: Management Science
Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
- GSB Authors: Uzma Khan
- Date: 2013-08-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Inviting Questions
- GSB Authors: Uzma Khan | Zakary Tormala
- Date: 2011-09-03
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
Consumer Substitution Decisions: An Integrative Framework
- GSB Authors: Uzma Khan
- Date: 2014-06-12
- Publication Type: Articles
- Publication: Marketing Letters