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Forecasting the Incremental Value to Society Created by a Class of New Prescription Drugs: A Proposed Methodology and Its Application to Treating Chronic Hepatitis C in India
- GSB Authors: V Srinivasan
- Date: 2020-03-11
- Publication Type: Articles
- Publication: Applied Health Economics and Health Policy
The Voice of the Patient Methodology: A Novel Mixed-Methods Approach to Identifying Treatment Goals for Men with Prostate Cancer
- GSB Authors: V Srinivasan
- Date: 2016-10-31
- Publication Type: Articles
- Publication: The Patient - Patient-Centered Outcomes Research
Preventive Drugs for Huntington's Disease: A Choice-Based Conjoint Survey of Patient Preferences
- GSB Authors: V Srinivasan
- Date: 2022-03-01
- Publication Type: Articles
- Publication: Journal of Clinical and Translational Science
An Approach to Prioritize Customer-Based, Cost-Effective Service Enhancements
- GSB Authors: V Srinivasan
- Date: 2015-09-10
- Publication Type: Articles
- Publication: The Service Industries Journal
An Approach to Improve the Predictive Power of Choice-Based Conjoint Analysis
- GSB Authors: V Srinivasan
- Date: 2016-09-07
- Publication Type: Articles
- Publication: International Journal of Research in Marketing