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Information Vs. Automation and Implications for Dynamic Pricing
- GSB Authors: Wesley Hartmann
- Date: 2019-10-24
- Publication Type: Articles
- Publication: Management Science
Preference Externality Estimators: A Comparison of Border Approaches and IVs
- GSB Authors: Wesley Hartmann
- Date: 2024-01-23
- Publication Type: Articles
- Publication: Management Science
Advertising Effects in Presidential Elections
- GSB Authors: Wesley Hartmann
- Date: 2012-11-30
- Publication Type: Articles
- Publication: Marketing Science
Internet Versus Television Advertising: A Brand-Building Comparison
- GSB Authors: Wesley Hartmann
- Date: 2013-10-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Quality Vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema
- GSB Authors: Wesley Hartmann
- Date: 2015-06-03
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
Advertising Competition in Presidential Elections
- GSB Authors: Wesley Hartmann
- Date: 2016-04-15
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
Super Bowl Ads
- GSB Authors: Wesley Hartmann
- Date: 2017-10-05
- Publication Type: Articles
- Publication: Marketing Science