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Miniature of Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
Between Brand Attacks and Broader Narratives: How Direct and Indirect Misinformation Erode Consumer Trust
  • GSB Authors: Yu Ding
  • Date: 2023-10-23
  • Publication Type: Articles
  • Publication: Current Opinion in Psychology
Miniature of I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
  • GSB Authors: Yu Ding
  • Date: 2023-03-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
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GSB Authors: Yu Ding   Keywords: social media   Remove all  

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