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The Allure of Consensus: People (Over)seek Consensus in Selecting Group Persuasion Strategies
- GSB Authors: Zakary Tormala
- Date: 2024-02-15
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology

The Attitude-Behavior Relationship Revisited
- GSB Authors: Zakary Tormala
- Date: 2021-07-26
- Publication Type: Articles
- Publication: Psychological Science

Undermining Your Case to Enhance Your Impact: A Framework for Understanding the Effects of Acts of Receptiveness in Persuasion
- GSB Authors: Zakary Tormala
- Date: 2021-04-03
- Publication Type: Articles
- Publication: Personality and Social Psychology Review

Do I Support That It's Good or Oppose That It's Bad? The Effect of Support-Oppose Framing on Attitude Sharing
- GSB Authors: Zakary Tormala
- Date: 2021-02-22
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology

Misdirecting Persuasive Efforts During the Covid-19 Pandemic: The Targets People Choose May Not Be the Most Likely to Change
- GSB Authors: Zakary Tormala
- Date: 2020-12-02
- Publication Type: Articles
- Publication: Journal of the Association for Consumer Research

Perspective Taking and Self-Persuasion: Why "Putting Yourself in Their Shoes" Reduces Openness to Attitude Change
- GSB Authors: Zakary Tormala
- Date: 2019-01-29
- Publication Type: Articles
- Publication: Psychological Science

Valence Asymmetries in Attitude Ambivalence
- GSB Authors: Zakary Tormala
- Date: 2017-04-01
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology

The Curvilinear Relationship Between Attitude Certainty and Attitudinal Advocacy
- GSB Authors: Zakary Tormala
- Date: 2016-11-12
- Publication Type: Articles
- Publication: Personality and Social Psychology Bulletin

Group Identification as a Means of Attitude Restoration
- GSB Authors: Zakary Tormala
- Date: 2016-07-02
- Publication Type: Articles
- Publication: Journal of Experimental Social Psychology

How Certainty Transforms Persuasion
- GSB Authors: Zakary Tormala
- Date: 2015-09-01
- Publication Type: Articles
- Publication: Harvard Business Review

Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion
- GSB Authors: Zakary Tormala
- Date: 2015-05-28
- Publication Type: Articles
- Publication: Journal of Consumer Research

The Allure of Unknown Outcomes: Exploring the Role of Uncertainty in the Preference for Potential
- GSB Authors: Zakary Tormala
- Date: 2014-07-15
- Publication Type: Articles
- Publication: Journal of Experimental Social Psychology

Thought Calibration: How Thinking Just the Right Amount Increases One's Influence and Appeal
- GSB Authors: Zakary Tormala
- Date: 2013-09-13
- Publication Type: Articles
- Publication: Social Psychological and Personality Science

The Malleable Influence of Social Consensus on Attitude Certainty
- GSB Authors: Zakary Tormala
- Date: 2013-07-15
- Publication Type: Articles
- Publication: Journal of Experimental Social Psychology

Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty
- GSB Authors: Zakary Tormala
- Date: 2013-07-13
- Publication Type: Articles
- Publication: Journal of Consumer Psychology

The Preference for Potential
- GSB Authors: Zakary Tormala
- Date: 2012-10-01
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology

Inviting Questions
- GSB Authors: Uzma Khan | Zakary Tormala
- Date: 2011-09-03
- Publication Type: Articles
- Publication: Journal of Consumer Psychology

When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
- GSB Authors: Baba Shiv | Zakary Tormala
- Date: 2011-05-13
- Publication Type: Articles
- Publication: Journal of Consumer Research