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Miniature of Valence Asymmetries in Attitude Ambivalence

Valence Asymmetries in Attitude Ambivalence

GSB Authors: Zakary Tormala
Date: 2017-04-01
Publication Type: Articles
Publication: Journal of Personality and Social Psychology

Miniature of Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty

Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty

GSB Authors: Zakary Tormala
Date: 2013-07-13
Publication Type: Articles
Publication: Journal of Consumer Psychology

Miniature of How Certainty Transforms Persuasion

How Certainty Transforms Persuasion

GSB Authors: Zakary Tormala
Date: 2015-09-01
Publication Type: Articles
Publication: Harvard Business Review