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Misdirecting Persuasive Efforts During the Covid-19 Pandemic: The Targets People Choose May Not Be the Most Likely to Change
- GSB Authors: Zakary Tormala
- Date: 2020-12-02
- Publication Type: Articles
- Publication: Journal of the Association for Consumer Research

Perspective Taking and Self-Persuasion: Why "Putting Yourself in Their Shoes" Reduces Openness to Attitude Change
- GSB Authors: Zakary Tormala
- Date: 2019-01-29
- Publication Type: Articles
- Publication: Psychological Science

Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion
- GSB Authors: Zakary Tormala
- Date: 2015-05-28
- Publication Type: Articles
- Publication: Journal of Consumer Research