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Showing 1 - 14 of 14 Records

Working Hard for Money Decreases Risk Tolerance
- GSB Authors: Szu-chi Huang
- Date: 2023-05-19
- Publication Type: Articles
- Publication: Journal of Consumer Psychology

Robots or Humans for Disaster Response? Impact on Consumer Prosociality and Possible Explanations
- GSB Authors: Szu-chi Huang
- Date: 2022-12-05
- Publication Type: Articles
- Publication: Journal of Consumer Psychology

The Real‐time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (Cee), Its Drivers and Moderators, and Research Directions
- GSB Authors: Itamar Simonson
- Date: 2020-07-24
- Publication Type: Articles
- Publication: Journal of Consumer Psychology

Subjective Age and the Greater Good
- GSB Authors: Szu-chi Huang
- Date: 2020-06-22
- Publication Type: Articles
- Publication: Journal of Consumer Psychology

Planning for Multiple Shopping Goals in the Marketplace
- GSB Authors: Szu-chi Huang
- Date: 2019-07-29
- Publication Type: Articles
- Publication: Journal of Consumer Psychology

Romantic Crushes Promote Variety‐seeking Behavior
- GSB Authors: S. Wheeler
- Date: 2018-09-05
- Publication Type: Articles
- Publication: Journal of Consumer Psychology

The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior
- GSB Authors: Jonathan Levav
- Date: 2016-05-24
- Publication Type: Articles
- Publication: Journal of Consumer Psychology

The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order
- GSB Authors: Itamar Simonson
- Date: 2015-12-14
- Publication Type: Articles
- Publication: Journal of Consumer Psychology

Potential Growth Areas for Implicit Theories Research
- GSB Authors: S. Wheeler
- Date: 2015-06-30
- Publication Type: Articles
- Publication: Journal of Consumer Psychology

Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty
- GSB Authors: Zakary Tormala
- Date: 2013-07-13
- Publication Type: Articles
- Publication: Journal of Consumer Psychology

Comparison Selection: An Approach to the Study of Consumer Judgment and Choice
- GSB Authors: Itamar Simonson
- Date: 2012-10-12
- Publication Type: Articles
- Publication: Journal of Consumer Psychology

Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"
- GSB Authors: Jennifer Aaker
- Date: 2012-03-03
- Publication Type: Articles
- Publication: Journal of Consumer Psychology

Manipulating Basic Taste Perception to Explore How Product Information Affects Experience
- GSB Authors: Baba Shiv
- Date: 2011-12-22
- Publication Type: Articles
- Publication: Journal of Consumer Psychology

Inviting Questions
- GSB Authors: Uzma Khan | Zakary Tormala
- Date: 2011-09-03
- Publication Type: Articles
- Publication: Journal of Consumer Psychology