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Miniature of Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty
Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty
  • GSB Authors: Zakary Tormala
  • Date: 2013-07-13
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
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1 Zakary Tormala

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