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Miniature of Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
  • GSB Authors: S. Wheeler | Baba Shiv
  • Date: 2017-06-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
  • GSB Authors: Baba Shiv | Zakary Tormala
  • Date: 2011-05-13
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
  • GSB Authors: Jonathan Levav
  • Date: 2012-01-25
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Disgusted and Afraid: Consumer Choices Under the Threat of Contagious Disease
Disgusted and Afraid: Consumer Choices Under the Threat of Contagious Disease
  • GSB Authors: Hayagreeva Rao
  • Date: 2020-05-28
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
  • GSB Authors: Yu Ding
  • Date: 2023-03-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion
Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion
  • GSB Authors: Zakary Tormala
  • Date: 2015-05-28
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice
The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice
  • GSB Authors: Baba Shiv
  • Date: 2014-08-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands
We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands
  • GSB Authors: S. Wheeler
  • Date: 2012-03-09
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Upscaling Effect: How the Decision Context Influences Tradeoffs Between Desirability and Feasibility
The Upscaling Effect: How the Decision Context Influences Tradeoffs Between Desirability and Feasibility
  • GSB Authors: Itamar Simonson | Jonathan Levav
  • Date: 2022-12-19
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Are White Lies as Innocuous as We Think?
Are White Lies as Innocuous as We Think?
  • GSB Authors: Baba Shiv
  • Date: 2011-07-22
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment
Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment
  • GSB Authors: Baba Shiv
  • Date: 2012-10-30
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The 5s's of Consumer Health: A Framework and Curation of Jcr Articles on Health and Medical Decision-Making
The 5s's of Consumer Health: A Framework and Curation of Jcr Articles on Health and Medical Decision-Making
  • GSB Authors: Szu-chi Huang
  • Date: 2022-10-25
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Money in the Bank: Feeling Powerful Increases Saving
Money in the Bank: Feeling Powerful Increases Saving
  • GSB Authors: Jennifer Aaker
  • Date: 2014-05-30
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Effect of Preference Expression Modality on Self-Control
The Effect of Preference Expression Modality on Self-Control
  • GSB Authors: Jonathan Levav
  • Date: 2015-08-05
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Lonely Consumer: Loner or Conformer?
The Lonely Consumer: Loner or Conformer?
  • GSB Authors: Baba Shiv
  • Date: 2011-07-12
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Cultivating Optimism: How to Frame Your Future During a Health Challenge
Cultivating Optimism: How to Frame Your Future During a Health Challenge
  • GSB Authors: Jennifer Aaker
  • Date: 2017-06-21
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of 50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
  • GSB Authors: Itamar Simonson | Jonathan Levav
  • Date: 2024-05-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of How Happiness Affects Choice
How Happiness Affects Choice
  • GSB Authors: Jennifer Aaker
  • Date: 2011-12-13
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit
From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit
  • GSB Authors: Szu-chi Huang
  • Date: 2014-10-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
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19 Articles

7 consumer behavior 7 consumer preferences 4 consumer attitudes 3 consumer research 3 motivation (psychology) 3 psychology 2 brand choice 2 choice (psychology) 2 consumer attitude research 2 consumer behavior research 2 context effects 2 customer services 2 decision making 2 decision making & psychology 2 health 2 interpersonal communication 2 marketing & psychology 1 affiliation (psychology) 1 attitude change 1 attitude change (psychology) 1 aversion 1 brand evaluation 1 brand identification 1 brand image 1 brand name products 1 categorization (psychology) 1 cognitive dissonance 1 commitment (psychology) 1 communication & psychology 1 consumer choice 1 consumer engagement 1 consumer goods 1 consumer psychology 1 consumers 1 consumption (economics) 1 consumption (economics) & psychology 1 contagion 1 context dependence 1 control (psychology) 1 critical thinking 1 culture 1 culture -- psychological aspects 1 customer satisfaction 1 decision theory 1 desirability 1 disease 1 disgust 1 electronic commerce 1 emotion 1 experimental psychology 1 familiarity 1 fear 1 feasibility 1 field research 1 frames (social sciences) 1 framing 1 goal (psychology) 1 happiness 1 health & psychology 1 health behavior 1 health self-care 1 honesty 1 human information processing 1 identity 1 identity (psychology) 1 individualism 1 individuals' preferences 1 indulgence 1 infectious disease transmission 1 influencers 1 information resources 1 information sharing 1 interpersonal relations & psychology 1 interruption 1 interruption (psychology) 1 language & languages 1 management science 1 marketing 1 medical care 1 mental simulation 1 minority consumers 1 money & psychology 1 motor movements 1 multialternative models 1 online commerce 1 optimism 1 personal finance 1 persuasion 1 persuasion (psychology) 1 polarization (social sciences) 1 positioning (advertising) 1 preference expression modalities 1 preferential choice 1 preventive medicine 1 price–quality tradeoffs 1 problem solving research 1 product demonstrations 1 product management 1 product placement 1 pronouns (grammar) 1 psychographics 1 psychology of the sick 1 sales presentations 1 satisfaction 1 savings 1 self-control 1 self-expression 1 selfcontrol 1 social groups 1 social interaction 1 social media 1 social networks 1 social ties 1 speech 1 symmetric dominance 1 upscaling effect 1 visual perception 1 whole & parts (psychology)