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Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
- GSB Authors: S. Wheeler | Baba Shiv
- Date: 2017-06-22
- Publication Type: Articles
- Publication: Journal of Consumer Research
The Effect of Preference Expression Modality on Self-Control
- GSB Authors: Jonathan Levav
- Date: 2015-08-05
- Publication Type: Articles
- Publication: Journal of Consumer Research
The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice
- GSB Authors: Baba Shiv
- Date: 2014-08-01
- Publication Type: Articles
- Publication: Journal of Consumer Research
Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment
- GSB Authors: Baba Shiv
- Date: 2012-10-30
- Publication Type: Articles
- Publication: Journal of Consumer Research
The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
- GSB Authors: Jonathan Levav
- Date: 2012-01-25
- Publication Type: Articles
- Publication: Journal of Consumer Research
How Happiness Affects Choice
- GSB Authors: Jennifer Aaker
- Date: 2011-12-13
- Publication Type: Articles
- Publication: Journal of Consumer Research
When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
- GSB Authors: Baba Shiv | Zakary Tormala
- Date: 2011-05-13
- Publication Type: Articles
- Publication: Journal of Consumer Research