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Miniature of Psychological Ownership of (Borrowed) Money
Psychological Ownership of (Borrowed) Money
  • GSB Authors: Stephanie Tully
  • Date: 2021-01-26
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
  • GSB Authors: Baba Shiv
  • Date: 2019-03-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
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