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Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued
- GSB Authors: Jennifer Aaker
- Date: 2015-06-01
- Publication Type: Articles
- Publication: Journal of Marketing Research

Using Price Promotions to Drive Children's Healthy Choices in a Developing Economy
- GSB Authors: Szu-chi Huang
- Date: 2024-02-22
- Publication Type: Articles
- Publication: Journal of Marketing Research