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Miniature of Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
  • GSB Authors: Jonathan Levav
  • Date: 2013-12-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Estimating Causal Installed-Base Effects: A Bias-Correction Approach
Estimating Causal Installed-Base Effects: A Bias-Correction Approach
  • GSB Authors: Sridhar Narayanan | Harikesh Nair
  • Date: 2013-02-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
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