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Inefficiencies in Digital Advertising Markets
- GSB Authors: Sridhar Narayanan
- Date: 2020-04-22
- Publication Type: Articles
- Publication: Journal of Marketing
The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect
- GSB Authors: Itamar Simonson
- Date: 2014-11-01
- Publication Type: Articles
- Publication: Journal of Marketing
Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions
- GSB Authors: Szu-chi Huang
- Date: 2020-11-03
- Publication Type: Articles
- Publication: Journal of Marketing