List View
Showing 1 - 5 of 5 Records
Purchase Justifiability Drives Payment Choice: Consumers Pay with Card to Remember and Cash to Forget
- GSB Authors: Szu-chi Huang
- Date: 2023-08-23
- Publication Type: Articles
- Publication: Journal of the Association for Consumer Research
Misdirecting Persuasive Efforts During the Covid-19 Pandemic: The Targets People Choose May Not Be the Most Likely to Change
- GSB Authors: Zakary Tormala
- Date: 2020-12-02
- Publication Type: Articles
- Publication: Journal of the Association for Consumer Research
Does Practice Make Perfect? The Contrasting Effects of Repeated Practice on Creativity
- GSB Authors: Szu-chi Huang
- Date: 2020-06-01
- Publication Type: Articles
- Publication: Journal of the Association for Consumer Research
Leveraging Means-Goal Associations to Boost Children's Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment
- GSB Authors: Szu-chi Huang
- Date: 2018-12-07
- Publication Type: Articles
- Publication: Journal of the Association for Consumer Research
Preference-Construction Habits: The Case of Extremeness Aversion
- GSB Authors: Itamar Simonson
- Date: 2017-11-08
- Publication Type: Articles
- Publication: Journal of the Association for Consumer Research