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Miniature of Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
  • GSB Authors: Bart Bronnenberg
  • Date: 2020-02-07
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
  • GSB Authors: Stephan Seiler
  • Date: 2017-09-28
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds
Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds
  • GSB Authors: Bart Bronnenberg
  • Date: 2018-11-06
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Position Effects in Search Advertising and Their Moderators: A Regression Discontinuity Approach
Position Effects in Search Advertising and Their Moderators: A Regression Discontinuity Approach
  • GSB Authors: Sridhar Narayanan
  • Date: 2015-03-19
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Advertising Effects in Presidential Elections
Advertising Effects in Presidential Elections
  • GSB Authors: Wesley Hartmann
  • Date: 2012-11-30
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
  • GSB Authors: Harikesh Nair
  • Date: 2017-07-31
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery
Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery
  • GSB Authors: Bart Bronnenberg
  • Date: 2017-09-11
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
  • GSB Authors: Pedro Gardete
  • Date: 2013-03-21
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content
Personalization in Email Marketing: The Role of Noninformative Advertising Content
  • GSB Authors: Navdeep Sahni | S. Wheeler
  • Date: 2018-02-27
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
  • GSB Authors: Pedro Gardete
  • Date: 2018-10-18
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India
Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India
  • GSB Authors: Yewon Kim
  • Date: 2022-03-23
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
  • GSB Authors: Navdeep Sahni | Harikesh Nair
  • Date: 2019-07-08
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of The Stock Market's Pricing of Customer Satisfaction
The Stock Market's Pricing of Customer Satisfaction
  • GSB Authors: David Larcker
  • Date: 2009-09-01
  • Subject: Accounting | Corporate Governance
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants
Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants
  • GSB Authors: Stephan Seiler
  • Date: 2017-05-02
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Super Bowl Ads
Super Bowl Ads
  • GSB Authors: Wesley Hartmann
  • Date: 2017-10-05
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Advertising as Information for Ranking E-Commerce Search Listings
Advertising as Information for Ranking E-Commerce Search Listings
  • GSB Authors: Navdeep Sahni
  • Date: 2023-07-14
  • Publication Type: Articles
  • Publication: Marketing Science
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16 Articles

7 advertising 4 field experiments 3 consumer behavior 3 estimation theory 2 advertising effectiveness 2 analytic models 2 consumers 2 disclosure 2 internet advertising 2 marketing 2 marketing strategy 1 2000 1 2004 1 Indian rupee 1 Super Bowl (football game) 1 Super Bowl advertisements 1 United States presidential election 1 ad impressions 1 advertising as information 1 advertising campaigns 1 advertising content 1 advertising effects 1 advertising tailoring 1 banking industry 1 behavioral targeting 1 big data 1 branding 1 branding (marketing) 1 brands and branding 1 casino hotels 1 casinos 1 causal effects 1 cheap talk 1 complements 1 consumer deception 1 consumer fixed costs 1 consumer information 1 consumer package goods 1 consumer preferences 1 consumer research 1 consumer search 1 cost effectiveness 1 currency reform 1 deception 1 digital distribution 1 digital music 1 direct e-marketing 1 dynamic-model 1 e-commerce 1 electronic commerce 1 email marketing 1 endogeneity 1 entertainment industry 1 experimental design 1 false advertising 1 food labeling 1 government policy 1 house brands 1 imperfect information 1 imperfect information games 1 impression formation (psychology) 1 in-store marketing 1 industrial publicity 1 innovation adoption 1 instrumental variables 1 internet marketing 1 internet sales 1 internet stores 1 interpersonal communication 1 limited consideration 1 love for variety 1 market share 1 market structure 1 mathematical variables 1 media 1 microblogging 1 microblogs 1 misinformation 1 mobile 1 mobile operating systems 1 moderator variables 1 music & technology 1 music consumption 1 music websites 1 native advertising 1 natural experiment 1 new products 1 nonrandom targeting 1 online advertising 1 online streaming 1 overhead costs 1 paid search 1 path data 1 personalization 1 persuasion 1 persuasion (psychology) 1 platform businesses 1 platforms 1 policy evaluation 1 political advertising 1 political science research 1 politics 1 position effects 1 presidential elections 1 price 1 pricing 1 privacy 1 privacy policy 1 private label 1 product quality 1 product returns 1 promotion threshold 1 promotions 1 public policy 1 radio frequency identification systems 1 regression analysis 1 regression discontinuity 1 reputation 1 restaurants 1 sales promotion 1 search advertising 1 search engines 1 self-selection 1 shopping carts 1 social media 1 strategic consumer behavior 1 streaming technology 1 target marketing 1 targeting 1 taste 1 television 1 television advertising 1 television programs 1 unintended consequences 1 variety 1 voting research 1 word of mouth 1 word of mouth advertising 1 word-of-mouth communication 1 yogurt