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Showing 1 - 13 of 13 Records

Miniature of Investigating Complementarities in Subscription Software Usage Using Advertising Experiments

Investigating Complementarities in Subscription Software Usage Using Advertising Experiments

GSB Authors: Sridhar Narayanan
Date: 2024-05-20
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery

Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery

GSB Authors: Navdeep Sahni
Date: 2023-11-20
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of Price Promotions and "Freemium" App Monetization

Price Promotions and "Freemium" App Monetization

GSB Authors: Jonathan Levav | Harikesh Nair
Date: 2022-07-12
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of Counterfactual Inference for Consumer Choice Across Many Product Categories

Counterfactual Inference for Consumer Choice Across Many Product Categories

GSB Authors: Susan Athey
Date: 2021-11-17
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications

Dynamic Effects of Price Promotions: Field Evidence, Consumer Search, and Supply-Side Implications

GSB Authors: Pedro Gardete
Date: 2018-10-04
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising

Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising

GSB Authors: Harikesh Nair | Pedro Gardete
Date: 2017-10-03
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of The Impact of Advertising Along the Conversion Funnel

The Impact of Advertising Along the Conversion Funnel

GSB Authors: Stephan Seiler
Date: 2017-08-05
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of Advertising Competition in Presidential Elections

Advertising Competition in Presidential Elections

GSB Authors: Wesley Hartmann
Date: 2016-04-15
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments

Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments

GSB Authors: Navdeep Sahni
Date: 2015-08-26
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of Quality Vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema

Quality Vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema

GSB Authors: Wesley Hartmann
Date: 2015-06-03
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of Bayesian Estimation of Discrete Games of Complete Information

Bayesian Estimation of Discrete Games of Complete Information

GSB Authors: Sridhar Narayanan
Date: 2012-10-10
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of The Impact of Search Costs on Consumer Behavior: A Dynamic Approach

The Impact of Search Costs on Consumer Behavior: A Dynamic Approach

GSB Authors: Stephan Seiler
Date: 2012-09-12
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of An Empirical Analysis of Individual Level Casino Gambling Behavior

An Empirical Analysis of Individual Level Casino Gambling Behavior

GSB Authors: Sridhar Narayanan
Date: 2011-08-17
Publication Type: Articles
Publication: Quantitative Marketing and Economics