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Miniature of Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising
Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising
  • GSB Authors: Harikesh Nair | Pedro Gardete
  • Date: 2017-10-03
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of The Impact of Advertising Along the Conversion Funnel
The Impact of Advertising Along the Conversion Funnel
  • GSB Authors: Stephan Seiler
  • Date: 2017-08-05
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2015-08-26
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
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