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How Campaign Ads Stimulate Political Interest
- GSB Authors: Gregory Martin
- Date: 2023-03-03
- Publication Type: Articles
- Publication: The Review of Economics and Statistics
Super Bowl Ads
- GSB Authors: Wesley Hartmann
- Date: 2017-10-05
- Publication Type: Articles
- Publication: Marketing Science
Competitive Targeted Advertising Over Networks
- GSB Authors: Kostas Bimpikis
- Date: 2016-02-10
- Publication Type: Articles
- Publication: Operations Research
Internet Versus Television Advertising: A Brand-Building Comparison
- GSB Authors: Wesley Hartmann
- Date: 2013-10-01
- Publication Type: Articles
- Publication: Journal of Marketing Research