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Miniature of Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising
Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising
  • GSB Authors: Harikesh Nair | Pedro Gardete
  • Date: 2017-10-03
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Investigating Complementarities in Subscription Software Usage Using Advertising Experiments
Investigating Complementarities in Subscription Software Usage Using Advertising Experiments
  • GSB Authors: Sridhar Narayanan
  • Date: 2024-05-20
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
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