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Miniature of Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search
Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search
  • GSB Authors: Navdeep Sahni | Harikesh Nair
  • Date: 2019-10-08
  • Publication Type: Articles
  • Publication: The Review of Economic Studies
Miniature of The Impact of Advertising Along the Conversion Funnel
The Impact of Advertising Along the Conversion Funnel
  • GSB Authors: Stephan Seiler
  • Date: 2017-08-05
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
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