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Miniature of Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery

Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery

GSB Authors: Navdeep Sahni
Date: 2023-11-20
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of The Impact of Consumer Multi-Homing on Advertising Markets and Media Competition

The Impact of Consumer Multi-Homing on Advertising Markets and Media Competition

GSB Authors: Susan Athey
Date: 2016-12-16
Publication Type: Articles
Publication: Management Science