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Showing 1 - 5 of 5 Records

Miniature of Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

GSB Authors: Navdeep Sahni
Date: 2016-08-01
Publication Type: Articles
Publication: Journal of Marketing Research

Miniature of Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments

Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments

GSB Authors: Navdeep Sahni
Date: 2015-08-26
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content

Personalization in Email Marketing: The Role of Noninformative Advertising Content

GSB Authors: Navdeep Sahni | S. Wheeler
Date: 2018-02-27
Publication Type: Articles
Publication: Marketing Science

Miniature of Investigating Complementarities in Subscription Software Usage Using Advertising Experiments

Investigating Complementarities in Subscription Software Usage Using Advertising Experiments

GSB Authors: Sridhar Narayanan
Date: 2024-05-20
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search

Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search

GSB Authors: Navdeep Sahni | Harikesh Nair
Date: 2019-07-08
Publication Type: Articles
Publication: Marketing Science