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Miniature of The Impact of Consumer Multi-Homing on Advertising Markets and Media Competition
The Impact of Consumer Multi-Homing on Advertising Markets and Media Competition
  • GSB Authors: Susan Athey
  • Date: 2016-12-16
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
  • GSB Authors: Navdeep Sahni | Harikesh Nair
  • Date: 2019-07-08
  • Publication Type: Articles
  • Publication: Marketing Science
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2 Articles