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Miniature of Internet Versus Television Advertising: A Brand-Building Comparison
Internet Versus Television Advertising: A Brand-Building Comparison
  • GSB Authors: Wesley Hartmann
  • Date: 2013-10-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Super Bowl Ads
Super Bowl Ads
  • GSB Authors: Wesley Hartmann
  • Date: 2017-10-05
  • Publication Type: Articles
  • Publication: Marketing Science
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