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Showing 1 - 5 of 5 Records

Miniature of Misdirecting Persuasive Efforts During the Covid-19 Pandemic: The Targets People Choose May Not Be the Most Likely to Change

Misdirecting Persuasive Efforts During the Covid-19 Pandemic: The Targets People Choose May Not Be the Most Likely to Change

GSB Authors: Zakary Tormala
Date: 2020-12-02
Publication Type: Articles
Publication: Journal of the Association for Consumer Research

Miniature of Perspective Taking and Self-Persuasion: Why "Putting Yourself in Their Shoes" Reduces Openness to Attitude Change

Perspective Taking and Self-Persuasion: Why "Putting Yourself in Their Shoes" Reduces Openness to Attitude Change

GSB Authors: Zakary Tormala
Date: 2019-01-29
Publication Type: Articles
Publication: Psychological Science

Miniature of How Winning Changes Motivation in Multiphase Competitions

How Winning Changes Motivation in Multiphase Competitions

GSB Authors: Szu-chi Huang
Date: 2017-04-24
Publication Type: Articles
Publication: Journal of Personality and Social Psychology

Miniature of Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy

Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy

GSB Authors: S. Wheeler
Date: 2016-10-01
Publication Type: Articles
Publication: Journal of Personality and Social Psychology

Miniature of Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion

Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion

GSB Authors: Zakary Tormala
Date: 2015-05-28
Publication Type: Articles
Publication: Journal of Consumer Research