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Misdirecting Persuasive Efforts During the Covid-19 Pandemic: The Targets People Choose May Not Be the Most Likely to Change
- GSB Authors: Zakary Tormala
- Date: 2020-12-02
- Publication Type: Articles
- Publication: Journal of the Association for Consumer Research

Reconceptualizing Self-Affirmation with the Trigger and Channel Framework: Lessons from the Health Domain
- GSB Authors: Geoffrey Cohen
- Date: 2018-10-07
- Publication Type: Articles
- Publication: Personality and Social Psychology Review