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Miniature of Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
  • GSB Authors: Harikesh Nair
  • Date: 2017-07-31
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Financial Reporting and Consumer Behavior
Financial Reporting and Consumer Behavior
  • GSB Authors: Suzie Noh
  • Date: 2025-01-01
  • Publication Type: Articles
  • Publication: The Accounting Review
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