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Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
- GSB Authors: Itamar Simonson
- Date: 2014-08-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
- GSB Authors: Jonathan Levav
- Date: 2013-12-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands
- GSB Authors: S. Wheeler
- Date: 2012-03-09
- Publication Type: Articles
- Publication: Journal of Consumer Research
Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"
- GSB Authors: Jennifer Aaker
- Date: 2012-03-03
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
- GSB Authors: Baba Shiv | Zakary Tormala
- Date: 2011-05-13
- Publication Type: Articles
- Publication: Journal of Consumer Research