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Balmere
- GSB Authors: David Dodson
- Date: 2024-10-01
- Publication Type: Cases
Balmere (B)
- GSB Authors: David Dodson
- Date: 2024-10-01
- Publication Type: Cases
Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
- GSB Authors: Sridhar Narayanan
- Date: 2021-10-23
- Publication Type: Articles
- Publication: Journal of Marketing Research
Super Bowl Ads
- GSB Authors: Wesley Hartmann
- Date: 2017-10-05
- Publication Type: Articles
- Publication: Marketing Science
Potential Growth Areas for Implicit Theories Research
- GSB Authors: S. Wheeler
- Date: 2015-06-30
- Publication Type: Articles
- Publication: Journal of Consumer Psychology