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Valence Asymmetries in Attitude Ambivalence
- GSB Authors: Zakary Tormala
- Date: 2017-04-01
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology
Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy
- GSB Authors: S. Wheeler
- Date: 2016-10-01
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology
How Certainty Transforms Persuasion
- GSB Authors: Zakary Tormala
- Date: 2015-09-01
- Publication Type: Articles
- Publication: Harvard Business Review