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Miniature of Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
  • GSB Authors: Sridhar Narayanan
  • Date: 2021-10-23
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
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