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Reconciling Models of Diffusion and Innovation: A Theory of the Productivity Distribution and Technology Frontier
- GSB Authors: Christopher Tonetti
- Date: 2021-09-27
- Publication Type: Articles
- Publication: Econometrica

A Few Bad Apples Spoil the Barrel: An Anti-Folk Theorem for Anonymous Repeated Games with Incomplete Information
- GSB Authors: Takuo Sugaya
- Date: 2020-12-01
- Publication Type: Articles
- Publication: The American Economic Review

Romantic Crushes Promote Variety‐seeking Behavior
- GSB Authors: S. Wheeler
- Date: 2018-09-05
- Publication Type: Articles
- Publication: Journal of Consumer Psychology

Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-Based Choice
- GSB Authors: Baba Shiv
- Date: 2015-10-29
- Publication Type: Articles
- Publication: Journal of Behavioral Decision Making

Incrementalism: Dead Yet Flourishing
- GSB Authors: Jonathan Bendor
- Date: 2015-03-01
- Publication Type: Articles
- Publication: Public Administration Review

Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
- GSB Authors: Itamar Simonson
- Date: 2014-08-01
- Publication Type: Articles
- Publication: Journal of Marketing Research

Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
- GSB Authors: Uzma Khan
- Date: 2013-08-01
- Publication Type: Articles
- Publication: Journal of Marketing Research

"That's the One I Wanted': When Do Competitors Copy Their Opponents' Choices?
- GSB Authors: Benoît Monin
- Date: 2013-01-29
- Publication Type: Articles
- Publication: Journal of Applied Social Psychology

Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment
- GSB Authors: Baba Shiv
- Date: 2012-10-30
- Publication Type: Articles
- Publication: Journal of Consumer Research

The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
- GSB Authors: Jonathan Levav
- Date: 2012-01-25
- Publication Type: Articles
- Publication: Journal of Consumer Research

Asymmetric Option Effects on Ease of Choice Criticism and Defense
- GSB Authors: Itamar Simonson
- Date: 2011-11-23
- Publication Type: Articles
- Publication: Organizational Behavior and Human Decision Processes