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Miniature of Romantic Crushes Promote Variety‐seeking Behavior
Romantic Crushes Promote Variety‐seeking Behavior
  • GSB Authors: S. Wheeler
  • Date: 2018-09-05
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology


Miniature of The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
  • GSB Authors: Jonathan Levav
  • Date: 2012-01-25
  • Publication Type: Articles
  • Publication: Journal of Consumer Research


Miniature of Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-Based Choice
Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-Based Choice
  • GSB Authors: Baba Shiv
  • Date: 2015-10-29
  • Publication Type: Articles
  • Publication: Journal of Behavioral Decision Making


Miniature of Asymmetric Option Effects on Ease of Choice Criticism and Defense
Asymmetric Option Effects on Ease of Choice Criticism and Defense
  • GSB Authors: Itamar Simonson
  • Date: 2011-11-23
  • Publication Type: Articles
  • Publication: Organizational Behavior and Human Decision Processes


Miniature of "That's the One I Wanted': When Do Competitors Copy Their Opponents' Choices?
"That's the One I Wanted': When Do Competitors Copy Their Opponents' Choices?
  • GSB Authors: Benoît Monin
  • Date: 2013-01-29
  • Publication Type: Articles
  • Publication: Journal of Applied Social Psychology


Miniature of A Few Bad Apples Spoil the Barrel: An Anti-Folk Theorem for Anonymous Repeated Games with Incomplete Information
A Few Bad Apples Spoil the Barrel: An Anti-Folk Theorem for Anonymous Repeated Games with Incomplete Information
  • GSB Authors: Takuo Sugaya
  • Date: 2020-12-01
  • Publication Type: Articles
  • Publication: The American Economic Review


Miniature of Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
  • GSB Authors: Uzma Khan
  • Date: 2013-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research


Miniature of Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment
Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment
  • GSB Authors: Baba Shiv
  • Date: 2012-10-30
  • Publication Type: Articles
  • Publication: Journal of Consumer Research


Miniature of Incrementalism: Dead Yet Flourishing
Incrementalism: Dead Yet Flourishing
  • GSB Authors: Jonathan Bendor
  • Date: 2015-03-01
  • Publication Type: Articles
  • Publication: Public Administration Review


Miniature of Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
  • GSB Authors: Itamar Simonson
  • Date: 2014-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research


Miniature of Reconciling Models of Diffusion and Innovation: A Theory of the Productivity Distribution and Technology Frontier
Reconciling Models of Diffusion and Innovation: A Theory of the Productivity Distribution and Technology Frontier
  • GSB Authors: Christopher Tonetti
  • Date: 2021-09-27
  • Publication Type: Articles
  • Publication: Econometrica