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The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
- GSB Authors: Jonathan Levav
- Date: 2012-01-25
- Publication Type: Articles
- Publication: Journal of Consumer Research
Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
- GSB Authors: Uzma Khan
- Date: 2013-08-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment
- GSB Authors: Baba Shiv
- Date: 2012-10-30
- Publication Type: Articles
- Publication: Journal of Consumer Research
Incrementalism: Dead Yet Flourishing
- GSB Authors: Jonathan Bendor
- Date: 2015-03-01
- Publication Type: Articles
- Publication: Public Administration Review