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Miniature of Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty

Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty

GSB Authors: Uzma Khan
Date: 2013-08-01
Publication Type: Articles
Publication: Journal of Marketing Research

Miniature of The Preference for Potential

The Preference for Potential

GSB Authors: Zakary Tormala
Date: 2012-10-01
Publication Type: Articles
Publication: Journal of Personality and Social Psychology

Miniature of Visual Perspective Influences the Use of Metacognitive Information in Temporal Comparisons

Visual Perspective Influences the Use of Metacognitive Information in Temporal Comparisons

GSB Authors: S. Wheeler
Date: 2011-11-07
Publication Type: Articles
Publication: Journal of Personality and Social Psychology