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Crossing Categorical Boundaries: A Study of Diversification by Social Movement Organizations
- GSB Authors: Hayagreeva Rao | Sarah Soule
- Date: 2019-05-10
- Publication Type: Articles
- Publication: American Sociological Review
How Certainty Transforms Persuasion
- GSB Authors: Zakary Tormala
- Date: 2015-09-01
- Publication Type: Articles
- Publication: Harvard Business Review
A Reflection on Analytical Work in Marketing: Three Points of Consensus
- GSB Authors: Monic Sun
- Date: 2012-05-22
- Publication Type: Articles
- Publication: Marketing Letters