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Beating the Market: The Allure of Unintended Value
- GSB Authors: Itamar Simonson
- Date: 2013-12-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands
- GSB Authors: S. Wheeler
- Date: 2012-03-09
- Publication Type: Articles
- Publication: Journal of Consumer Research
The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
- GSB Authors: Jonathan Levav
- Date: 2012-01-25
- Publication Type: Articles
- Publication: Journal of Consumer Research