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Miniature of Money in the Bank: Feeling Powerful Increases Saving
Money in the Bank: Feeling Powerful Increases Saving
  • GSB Authors: Jennifer Aaker
  • Date: 2014-05-30
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
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Keywords: consumer attitudes   Keywords: money & psychology   Remove all  

1 Articles

1 Jennifer Aaker

1 Marketing