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Miniature of The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior
The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior
  • GSB Authors: Jonathan Levav
  • Date: 2016-05-24
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice
The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice
  • GSB Authors: Baba Shiv
  • Date: 2014-08-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Optimal Search for Product Information
Optimal Search for Product Information
  • GSB Authors: Monic Sun
  • Date: 2012-06-05
  • Publication Type: Articles
  • Publication: Management Science
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