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Miniature of Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
  • GSB Authors: Baba Shiv
  • Date: 2019-03-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect
The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect
  • GSB Authors: Itamar Simonson
  • Date: 2014-11-01
  • Publication Type: Articles
  • Publication: Journal of Marketing
Miniature of Comparison Selection: An Approach to the Study of Consumer Judgment and Choice
Comparison Selection: An Approach to the Study of Consumer Judgment and Choice
  • GSB Authors: Itamar Simonson
  • Date: 2012-10-12
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
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