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Miniature of Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds
Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds
  • GSB Authors: Bart Bronnenberg
  • Date: 2018-11-06
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
  • GSB Authors: Harikesh Nair
  • Date: 2017-07-31
  • Publication Type: Articles
  • Publication: Marketing Science
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