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Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions
- GSB Authors: Szu-chi Huang
- Date: 2020-11-03
- Publication Type: Articles
- Publication: Journal of Marketing
The Impact of Advertising Along the Conversion Funnel
- GSB Authors: Stephan Seiler
- Date: 2017-08-05
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
Underlying Consumer Heterogeneity in Markets for Subscription-Based It Services with Network Effects
- GSB Authors: Seungjin Whang
- Date: 2012-12-01
- Publication Type: Articles
- Publication: Information Systems Research
Optimal Search for Product Information
- GSB Authors: Monic Sun
- Date: 2012-06-05
- Publication Type: Articles
- Publication: Management Science